Berry Fresh proudly announces the launch of the 2025–2026 Sweet Karoline® blackberry season, beginning in late December and continuing into early January. This season promises to be one of the most robust yet—driven by expanded acreage, better yields, and surging consumer demand.
Expanded Volume & Improved Supply
- Berry Fresh has seen significant growth in Sweet Karoline® production, thanks to increased plantings and refined agronomic precision in key growing regions including Mexico, and trials in Oregon to extend the season FreshFruitPortal.comCapital Press.
- This year, Berry Fresh expects improved yields and optimized supply, positioning the variety to reach more shelves and delight more consumers than ever before Perishable News.
Flavor-Focused Growth & Consumer Love
- Since its debut, Sweet Karoline® has earned a loyal following. Celebrated for its consistently sweet flavor, low seediness, extended shelf life, and resistance to red cell disorder, it continues to win over both consumers and retailers FreshFruitPortal.comFruit Growers News.
- Now entering its fourth season in the market, the variety’s reputation has strengthened with each year as Berry Fresh fine-tunes cultivation methods and broadens distribution reach FreshFruitPortal.com.
Committed to Innovation & Availability
- Berry Fresh remains committed to expanding Sweet Karoline®’s reach. Trials in Oregon are underway to enable late-season availability and increase overall market coverage FreshFruitPortal.comCapital Press.
- The company continues to advance its proprietary genetics portfolio—anchored by Sweet Karoline®—to meet consumer preferences and enhance the overall blackberry category.
“Sweet Karoline continues to raise the bar,” said Jyoti Bhogal, VP of Sales & Marketing at Berry Fresh. “Consumers tell us our blackberries changed how they view the category. This season, we’re ready to bring even more high-quality fruit to market, backed by improved yields and elevated flavor.”
“Our growth underscores our commitment to innovation and value,” adds Laudan Chaffin, Marketing Director. “With trials in new growing regions and deeper consumer engagement, we’re building a season and legacy that extends longer and tastes better every year.”
Retailer & Trade Partner Opportunities
Retailers and foodservice partners can leverage this season’s elevated volume for in-season promotions, sampling initiatives, and messaging around Sweet Karoline®’s hallmark flavors and quality. As cateogrial demand remains strong, Sweet Karoline® offers a compelling driver of incremental sales.
Sweet Karoline® is a blackberry variety co-owned by Berry Fresh known for its sweet flavor and resistance to red cells. Berry Fresh is a leading year-round grower and marketer of premium blueberries, blackberries, and raspberries to customers in the Americas.
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