Berry Fresh is expanding its ready-to-eat lineup with the launch of Blueberry Bites—a 7oz snack cup filled with premium, proprietary blueberries bred for exceptional flavor and texture. Designed with convenience in mind, the new pack will hit shelves this October and is ideal as a healthy, on-the-go snack throughout the day.
“Our goal with Blueberry Bites is to meet consumers where they are—on the move, busy, and looking for healthier snacking options that still deliver on flavor,” said Jyoti Bhogal, Vice President of Sales & Marketing at Berry Fresh. “This format brings together our best-tasting fruit in a portable, resealable, and kid-friendly package that’s ready to eat right out of the cup.”
For the initial launch, Blueberry Bites will be packed in Peru using proprietary, flavor-forward varieties grown on Agroberries’ farms—Berry Fresh’s parent company. These exclusive genetics deliver a consistently sweet, juicy, and crisp eating experience.
The new cup features an easy-open snack lid, making it simple to pour or grab a few berries without the risk of spilling while on the move. Drainage holes at the bottom of the cup also allow for easy rinsing, eliminating the need to transfer the fruit before eating.
With snacking items leading growth across food categories, demand for single-serve fruit options continues to rise. Blueberry Bites offer a fresh, healthy alternative to traditional packaged snacks—and this launch marks Berry Fresh’s continued investment in innovation.
Berry Fresh is the North American headquarters for Agroberries, and a leading year-round grower, distributer and marketer of premium blueberries, blackberries, and raspberries.
For media inquiries or further info, please contact:
Berry Fresh Press
