Berry Fresh is bringing a playful twist to the fresh produce aisle with the launch of its new limited-edition Boo-berries™ pack, a new themed blueberry pack that positions fresh produce as a better-for-you Halloween treat. This marks the company’s first step into seasonal and themed packaging, designed to position blueberries as a fun, flavorful, and healthier option during the traditionally candy-dominated holiday.
The Boo-berries™ pack features Berry Fresh’s signature, high-flavor blueberries in festive Halloween-inspired packaging. This launch is part of a larger initiative to drive incremental produce sales by aligning fresh berries with culturally relevant moments and new eating occasions.
“We’re always looking for ways to make fresh berries more exciting and accessible to consumers, especially during key seasonal windows,” Jyoti Bhogal, VP of Sales & Marketing at Berry Fresh. “Boo-berries™ are a fun, better-for-you treat that allows families to celebrate Halloween with something they can feel good about and that tastes great too.”
The Boo-berries™ program is being introduced as a test with Kroger for the 2025 Halloween season, with plans to expand distribution to additional retail partners in future years based on consumer response and performance. The product is being positioned as a “sweet, spooky snack swap” for parents looking for alternatives to traditional candy, and as a fun option for Halloween parties and school functions.
This themed launch represents a broader innovation strategy from Berry Fresh focused on product development that connects with evolving shopper preferences. As the demand for flavor-forward, health-conscious, and fun fresh options continues to grow, Berry Fresh sees themed packs like Boo-berries™ as a valuable avenue to drive trial and repeat purchases across new consumer segments
Berry Fresh is the North American headquarters for Agroberries, and a leading year-round grower, distributer and marketer of premium blueberries, blackberries, and raspberries.
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