Chile plays a pivotal role in the dynamic landscape of the global blueberry industry. Founded by Chilean blueberry growers, Agroberries, Berry Fresh’s parent company, recognizes the value that Chilean blueberries bring to the industry by filling a key supply window.
Filling a Crucial Supply Window
In the U.S., January and February are big health-focused months and as a superfood, blueberries have become a key promotable item for grocers to help capitalize on the healthy-eating trend. Although domestic blueberries aren’t in season, U.S. consumers have come to expect blueberries in the market year-round.
Chile is an invaluable contributor during the winter supply window. Chilean blueberries serve an essential role by offering a consistent and reliable supply during the winter months while Mexico is still slowly coming on and domestic product is still 3 months from entering the market. Chilean production ensures that retailers can meet consumer preferences and maintain promotable business in the key winter window.
Berry Fresh and Chile
As demand for blueberries stays strong, Agroberries is focused on continuously improving their Chilean blueberry offering to better serve a global market. By retiring older genetics, it opens the door for newer varieties with exceptional flavor and strong quality.
Berry Fresh is excited to be testing high-chill Sekoya™ blueberry varieties out of Chile this 2024 season. Jyoti Bhogal, VP of Sales & Marketing, states “As part of the Sekoya™ club, we have been able to offer our customers superb blueberries from our farms in Oregon, Peru, and Mexico. Producing them in Chile just makes sense.”
As the global climate continues to change and consumer consumption of blueberries continues to grow, Berry Fresh is focusing on Chile’s future with continued excellence in growing practices and genetics.
Berry Fresh is the North American headquarters for Agroberries, a leading year-round grower, distributer and marketer of premium blueberries, blackberries, and raspberries with offices and operations across the globe.
For more info, please contact:
Laudan Chaffin
Marketing Director, Berry Fresh
Tel: +1 (831) 566-5963
laudan.chaffin@berryfresh.com
