Berry Fresh is excited about the start of its Peruvian blueberry season. The key drivers for this season’s success are its focus on flavor through exceptional proprietary genetics and long cultivated, expert farming practices focused on quality.
Focusing on Flavor First
Berry Fresh is focused on delivering flavor-forward, premium blueberry varieties that offer an unforgettable eating experience. By focusing its genetic portfolio on varieties that deliver an elevated flavor and sweetness, the perfect crunch and a vibrant color.
“We are always striving to provide consumers with the best possible blueberries, and our Peruvian farms are key to making that happen,” says Jyoti Bhogal, VP of Sales & Marketing. “Our premium varieties are not only delicious but uphold our highest quality standards, ensuring a premium presence in store for our customers.”
Growing for Premium Quality
With years of experience and a knowledgeable team, Berry Fresh has mastered the art of growing blueberries in Peru. Berry Fresh’s team combines traditional farming knowledge with advanced agricultural techniques, to grow premium berries that maintain their appearance, texture and flavor on the long journey from field to shelf.
“Our long history in growing blueberries allows us to grow exceptional tasting fruit that meets the highest standards for quality ” Darren Sinn, VP of Operations & Supply Chain. “We are proud to kick off this season with such strong quality that reflects our commitment to providing the best blueberries for our customers.”
A Commitment to Being Better
In addition to delivering premium fruit, Berry Fresh is dedicated to constantly improving its sustainable farming practices. Through investments in water-efficient growing systems and other sustainable-focused practices; Berry Fresh and its parent company Agroberries continue to work towards being better for the environment.
“There is no one solution to improving agriculture’s impact on the environment but we are determined to improve every aspect of our supply chain to help be a positive force in the industry and on the environment,” says Sinn.
Berry Fresh is the North American headquarters for Agroberries, and a leading year-round grower, distributer and marketer of premium blueberries, blackberries, and raspberries with offices and operations across the globe.
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